By now I'm sure that most of you have heard about the
recent announcement by Google that speed is officially a factor in their rankings. This seems to have caused a little bit of panic amongst some people in the web community.
One web guru who you may have heard of, Jeffrey Zeldman, posted an
article on Sunday wherein he describes the choice he feels designers are now faced with:
So now we face a dilemma. As we continue to seduce viewers via large, multiple background images, image replacement, web fonts or sIFR, and so on, we may find our beautiful sites losing page rank.
It's a fair enough point to make - sometimes a designer will need to make a decision between additional aesthetic effects and improved performance (but not that often). What followed in the comments was disturbing though - many people were actually viewing Google's move as a negative thing and seemed to be very worried about it's effects. Some felt Google was simply abusing their power, others believed they'd have to sacrifice good design in order to receive a decent ranking. The situation, I think, needs a little diffusing.